Content Strategy & Virality: Boosting WHYTRI Through Meme Marketing
They say Meme’s aren’t marketing tool’s I say “ YOU’RE CRAZY!”
In 2025, music is more saturated than ever—cutting through isn’t enough. So instead, I became the noise. But I made it relatable. That’s the strategy behind WHYTRI’s “BLACK CODY RHODES.”
Job:
Led the creation and execution of meme-driven content and strategy designed to grow artist awareness, engagement, and streaming activity across multiple platforms (YouTube Shorts, Instagram Reels, TikTo
k & Spotify).
Goal:
To position WHYTRI’s music—specifically the single “BLACK CODY RHODES”—behind content that emotionally and culturally resonated with potential fans. By pinpointing the song’s genre, mood, and energy aligned it with WHYTRI’s core interests (anime, gaming, sports) and those of his target audience. This allowed the content to feel native to each community while organically driving awareness and listenership.
Results:
500+ Shazams, 30k+ Streams,Music video 100 Comments 1.8k Saves 700 Playlist.
With no PR,digital ads,or industry playlisting.
Youtube Subscribers rose from 300 to 1.44k Subscribers.
Campaign generated over 4M views across Instagram, Tiktok and Youtube shorts on WHYTRI Socials.