Content Strategy | Production: Regular Hoops - George The Messiah Vs WHYTRI 

There‘s nothing better then taking a game of basketballl back to the streets with AND1 Antics. 
with the city watching, George The Messiah and WHYTRI took the world by storm and filled the streets with hurmor.

THE IDEA: 
Strategize | Produce on viral  basketball content and execution for “Regular Hoops” (Content creator) . Three part video series.

 Reach basketball fans, players, and the broader commuinity
 through comedy, high-level skill, and shock moments—building hype for the 2024 NBA Playoffs.

(click here to view series)

THE RESULTS: 
Succeded with multiple viral clips
 massing over 7.1M+ views, 9k+ Comments,36k+ saves, 15k shares
between Tiktok, Instagram and Youtube.
NBA “Hoop Bus” Activation for 2024 NBA Playoffs.

Recorded | Edited : Regular Hoops
Players: George The Messiah , Dimitri “WHYTRI” Jean

Virality allowed me to participate in NIKE Campaign.