SHIELD concert series
What does it look like when you take black alternative music and inject it right into the heart of Boston,MA?
THE IDEA:
Orchestrate a memoriable concert that pushes the narrative of what black hip-hop music looks, feels and visually represents to the city of Boston.
THE WORK:
Provide professional performance opportunities for Black Alternative artists , Expand the Rouge Theory concert series, Create content that amplifies and connects with audiences to create a unique rollout resulting in a sold out concert.
THE RESULTS:
A WWE Royal rumble marketing strategy, series branded merchandise, BET Inspired Rap cypher,
sold out concert with 120 tickets, generating $2,790 in revenue through VIP, General Admission, and merchandise sales.
Creative Direction | Strategey | Copy :Dimitri Jean
Design | Art Direction: Francis Guerrero
Videography: Michael Harris
Edits | Videography: Andrew Allen
Talent: Almty Yami , Zed Kenzo, WHYTRI , Cashus Knight, DJ Dutch, Gibran PVD
Creative Direction :Dimitri “WHYTRI” Jean
Design | Art Direction: Francis Guerrero