Regular Hoops - George The Messiah Vs WHYTRI
(Content Creation + Onscreen Copy / Caption Copy)
There‘s nothing better then taking a game of basketballl back to the streets with AND1 Antics.
with the city watching, George The Messiah and Dimitri Onixx took the world by storm resulting in massive a VIRAL streetball series.
THE IDEA:
Strategize and produce on viral basketball content for “Regular Hoops” (Content creator) . Three part video series.
THE WORK:
Reach basketball fans, players, and the broader commuinity
through comedy, high-level skill, and shock moments to building hype for the 2024 NBA Playoffs Knicks vs Celtics.
THE RESULTS:
Succeded with multiple viral clips
massing over 7.1M+ views, 9k+ Comments,36k+ saves, 15k shares
between Tiktok, Instagram and Youtube.
NBA “Hoop Bus” Activation for 2024 NBA Playoffs.
Produced| Recorded | Edited : Regular Hoops, Dimitri Onixx
Players: George The Messiah , Dimitri Onixx
Virality allowed me to participate in NIKE Campaign ‘24.