Content Strategy: Regular Hoops - George The Messiah Vs WHYTRI 

There‘s nothing better then taking a game of basketballl back to the streets with AND1 Antics.

Job:
Strategize on viral  basketball content and execution for “Regular Hoops” (Content creator) . Three part video series.

To reach basketball fans, players, and the broader commuinity
 through comedy, high-level skill, and shock moments—building hype for the 2024 NBA Playoffs.

Results: 
Succeded with multiple viral clips
 massing over 7.1M+ views, 9k+ Comments,36k+ saves, 15k shares
between Tiktok, Instagram and Youtube.

Recorded | Edited : Regular Hoops
Players: George The Messiah , Dimitri “WHYTRI” Jean

Virality allowed me to participate in NIKE Campaign.