(Epic Games) FORTNITE- HADES
(Copywriting)
Everyday I play the most popular video game created and hear myself, it’s a different level of WOW. This is how one Reddit post led me to the Underworld King, HADES!
THE IDEA:
Hades, brother of Zeus, is forced to rule the underworld not by choice, but by duty. A role rarely praised, yet one that casts him as a silent hero despite his dark nature. He embodies the truth:
“If nobody wants to be the bad guy, I’ll do it.”
We wanted to create anticipation and amplify Hades’ mythic presence before he’s even playable! What does that feel, sound and read like?
THE WORK:
Enter WHYTRI and Spencer Sotelo’s “You’re All Mine”. Tthe Level 90 lobby theme that embodies the backstory and aura of Hades. When I co-wrote, this track for Fortnite, I wasn’t just creating copy for a villain. I was channeling an anti-hero who demanded to be felt and respected, with cold, detached vocals carrying the pain and rebellion etched into his story.
THE RESULTS:
“You’re All Mine” resonated with the community, earning over 1.7 million views on YouTube and sparking thousands of reactions across TikTok, YouTube, and Instagram. It drove social buzz and in-game engagement, helping players connect with Hades’ story and amplifying his Level 100 unlock as one of Fortnite’s most memorable final characters. I also created custom copy and personal promotional content to fuel awareness and excitement.
You're All Mine resonated with the community, earning over 1. 7million views on YouTube alone. It sparked thousands of TikTok, YouTube, and Instagram reactions, driving social buzz and in-game engagement. I also created custom copy and personal promotional content to fuel awareness and excitement
Produced | Mixed | Mastered | Recorded: Epic games
Voiced | Performed: Dimitri Jean (WHYTRI) , Spencer Sotelo
Co-Written: Dimitri Jean (WHYTRI), Spencer Sotelo , Epic Games