D&AD SHIFT: Alumni Campaign Creative
(Content Creation + Copywriting)
I genuinely enjoy creating social content—especially when it’s focused on recruiting and inspiring the next generation of creative minds entering the advertising world. Building community, and opening doors into the industry is work that feels both meaningful and necessary to me.
THE IDEA:
Create a short-form piece created to inspire creatives exploring a path into advertising, informed by my experience navigating the industry through the D&AD SHIFT program.
THE WORK:
A social piece that highlights my experience in the D&AD Shift program, the inspiration it gave me, and my eagerness to see more creatives take the same steps I did, paired with copy that carries the same bold energy as the content itself.
THE RESULTS: